About Penfolds
Looking to buy Penfolds wine online? Discover Australia's most iconic winery, from everyday favourites like Koonunga Hill and Bin 28 to collector legends including Bin 389, Bin 707 and Grange. Established in 1844, Penfolds has spent 180 years producing benchmark Australian wines renowned for consistency, longevity and exceptional cellaring potential. Whether you are seeking premium Australian wine for everyday drinking, fine dining, gifting or long-term cellaring, the Penfolds range offers a wine for every occasion and every budget.
Penfolds at a Glance
| Producer |
Penfolds |
| Established |
1844 |
| Region |
Multi-regional, South Australia |
| Known For |
Grange, Bin 707, Bin 389, St Henri, Koonunga Hill |
| Style |
Powerful, complex, built for cellaring |
| Best For |
Collectors, gifting, fine dining, investment |
| Cellaring |
Entry to multi-decade depending on tier |
| Philosophy |
Multi-regional blending for consistency and complexity |
Awards & Recognition
- Home of Grange — Australia's most awarded wine
- Multiple perfect 100-point ratings across flagship releases from leading international critics
- One of Australia's most internationally recognised and collected wineries
- Wines cellared and traded by collectors worldwide
- Penfolds is among Australia's most awarded wineries across more than 180 years of production
Which Penfolds Wine Should You Buy?
| If you want... |
Choose... |
| Australia's most famous wine |
Grange |
| The ultimate Cabernet Sauvignon |
Bin 707 |
| The best value collector wine |
Bin 389 |
| Traditional elegant Shiraz |
St Henri |
| Reliable everyday drinking |
Koonunga Hill |
| A gift under $60 |
Bin 28 |
| Cellaring for 20+ years |
Grange or Bin 707 |
| First Penfolds purchase |
Bin 28 or Koonunga Hill |
Penfolds Range Comparison
| Wine |
Style |
Drinkability |
Cellaring |
Best For |
| Koonunga Hill |
Easy-drinking |
★★★★★ |
★★ |
Everyday |
| Bin 28 |
Rich Shiraz |
★★★★★ |
★★★ |
Gifts |
| Bin 389 |
Cabernet Shiraz |
★★★★ |
★★★★ |
Cellars |
| St Henri |
Elegant Shiraz |
★★★ |
★★★★★ |
Traditionalists |
| Bin 707 |
Cabernet Sauvignon |
★★ |
★★★★★ |
Collectors |
| Grange |
Icon Shiraz |
★ |
★★★★★ |
Investment |
Penfolds Price Guide
| Wine |
Typical Price Range |
| Koonunga Hill |
$20–$30 |
| Bin 28 Kalimna Shiraz |
$40–$60 |
| Bin 389 Cabernet Shiraz |
$110–$170 |
| St Henri Shiraz |
$180–$250 |
| Bin 707 Cabernet Sauvignon |
$700+ |
| Grange |
$900–$1,200+ |
Shop Penfolds Wines
Australia's benchmark collector wine — a powerful, complex Penfolds Shiraz built for decades of cellaring.
The flagship Penfolds Cabernet Sauvignon — rich, structured and among the most collectable Australian reds produced.
Baby Grange — exceptional complexity and structure at a fraction of the Icon price. The backbone of the Penfolds Bin Series.
Traditional Shiraz matured without new oak — elegant, terroir-driven and a compelling alternative to Grange.
Rich, fruit-forward Barossa Shiraz with the house's characteristic depth and structure at an accessible price point.
Approachable, consistent everyday drinking from premium South Australian vineyards.
Shop by Style
Icon & Collector Wines | Penfolds Bin Series | Penfolds Shiraz | Penfolds Cabernet Sauvignon | Everyday Range
The History of Penfolds Wines
Penfolds was established in 1844 by Dr Christopher Rawson Penfold and his wife Mary at Magill Estate, on the outskirts of Adelaide. What began as a medicinal wine enterprise grew into one of Australia's most internationally recognised wine brands — one that has shaped the identity of Australian fine wine on the world stage for 180 years. Today, Penfolds remains headquartered at the historic Magill Estate in Adelaide while sourcing fruit from premium vineyards across South Australia and beyond. The appointment of Max Schubert as chief winemaker in the 1950s proved transformative. Schubert's determination to create a cellar-worthy Australian wine capable of ageing for decades led to the creation of Grange — initially rejected by the Penfolds board, ultimately recognised as one of the greatest wines in the world. Availability of Penfolds Icon wines varies by vintage, with older releases often sought after by collectors for their rarity and maturity.
Did you know? Grange was initially created in secret after Max Schubert's study tour of Bordeaux. When Penfolds management instructed him to stop making it, he continued producing Grange privately until its quality was recognised a few years later — one of the great stories in Australian wine history.
What Do Penfolds Bin Numbers Mean?
Contrary to popular belief, Penfolds Bin numbers are not quality rankings. Historically they referred to the storage bins where wines matured in the Magill cellars. Today the numbers identify individual wines within the Penfolds portfolio, each with its own distinct style, history and regional character. Bin 389 is not superior to Bin 28 because its number is higher — they are simply different wines with different purposes. Understanding this makes navigating the Penfolds Bin Series considerably easier.
The Penfolds Difference
Penfolds' defining philosophy is multi-regional blending — drawing fruit from leading South Australian wine regions including the Barossa Valley, Coonawarra, McLaren Vale, Padthaway and other premium vineyards as required by each wine and vintage. Where most producers are constrained by a single vineyard or region, Penfolds has the freedom to select the best fruit from across South Australia each vintage. The result is a house style that is immediately recognisable: powerful, structured, fruit-driven wines with the tannin architecture and concentration to age for decades.
The Penfolds Range
Australia's pioneering collector wine and one of the world's great reds. A multi-regional Penfolds Shiraz of extraordinary power, complexity and longevity — first produced by Max Schubert in 1951 and released commercially in 1960. Grange has received perfect 100-point scores from leading international critics and is recognised globally as one of the world's great collectible wines.
Best for: Serious collectors, investment, milestone gifts and fine dining.
The Cabernet Sauvignon counterpart to Grange — produced only in the finest vintages from South Australia's best Cabernet fruit. Rich, structured and built for long-term cellaring, Bin 707 is among the most collectable Australian Cabernets produced.
Best for: Cabernet collectors, fine dining and premium gifting.
A deliberate counterpoint to Grange — St Henri is matured in large old oak vats rather than new American oak, producing a more elegant, terroir-driven Shiraz of remarkable finesse.
Best for: Those who prefer elegance over power, and lovers of traditional Shiraz.
Known as Baby Grange — matured in the same barrels that previously held Grange, Bin 389 delivers exceptional complexity and structure at a fraction of the Icon price. Widely regarded as one of Australia's best value premium reds.
Best for: Everyday premium drinking, cellar building and food pairing.
One of Penfolds' most enduring wines — a rich, fruit-forward Barossa Shiraz with the house's characteristic depth and structure at an accessible price point.
Best for: Shiraz lovers, steak dinners, gifting under $60 and reliable cellar additions.
The entry point to the Penfolds range — approachable, consistent and genuinely representative of the Penfolds house style at an everyday price.
Best for: Everyday drinking, casual entertaining and introducing new drinkers to Penfolds.
Penfolds Cellaring Guide
| Wine |
Drink Now? |
Peak Cellaring |
| Koonunga Hill |
Yes |
2–5 years |
| Bin 28 Kalimna Shiraz |
Yes |
8–12 years |
| Bin 389 Cabernet Shiraz |
Optional |
10–20 years |
| St Henri Shiraz |
Optional |
20+ years |
| Bin 707 Cabernet Sauvignon |
Usually cellar |
25–40 years |
| Grange |
Often cellar |
30–50 years |
Penfolds Serving Guide
| Wine |
Serving Temperature |
| Koonunga Hill |
16–18°C |
| Bin 28 Kalimna Shiraz |
17–18°C |
| Bin 389 Cabernet Shiraz |
17–18°C |
| St Henri Shiraz |
17–18°C |
| Bin 707 Cabernet Sauvignon |
18°C |
| Grange |
18°C |
Decant young, structured Penfolds reds for 1–2 hours to open up tannins and allow the fruit to express itself fully. Use a large Bordeaux-style glass for all Bin Series and Icon wines.
Choosing the Right Penfolds Wine
If you are buying your first Penfolds, Bin 28 and Koonunga Hill offer an accessible introduction to the house style. Bin 389 is widely regarded as one of Australia's best value premium reds, while St Henri appeals to those seeking elegance over power. For collectors, Grange and Bin 707 remain the benchmark wines with exceptional ageing potential and strong secondary market credentials.
Why Wine Lovers Choose Penfolds
Penfolds represents something rare in the wine world — a historic winery whose entry-level wines share the same philosophy, blending discipline and house character as its most celebrated Icons. Whether you are opening a Koonunga Hill on a Tuesday night or a Grange at a milestone dinner, you are drinking a wine made with the same commitment to consistency and craft. For collectors, Penfolds offers one of the most reliable secondary market track records of any wine producer in the world.
Who Is Penfolds For?
Choose Penfolds if you enjoy:
- Powerful, structured Australian reds with proven ageing ability
- Multi-regional blended wines with consistent house character
- Wines with strong collector and investment credentials
- A range that spans everyday drinking through to Icon releases
- Classic South Australian Shiraz and Cabernet Sauvignon styles
Penfolds may not be for you if you prefer:
- Single vineyard, terroir-focused wines
- Light, delicate or minimal-intervention styles
- Cool-climate elegance over power and concentration
Food Pairing Guide
Penfolds Grange & Bin 707
Wagyu beef — Eye fillet — Aged hard cheese — Slow-roasted lamb
Penfolds St Henri & Bin 389
Roast beef — Lamb shoulder — Mushroom dishes — Charcuterie
Penfolds Koonunga Hill & Bin 28
Steak — Barbecue — Pasta — Hard cheeses
Why Penfolds Remains a Pioneering Australian Winery
Few wineries have shaped Australian wine like Penfolds. From pioneering multi-regional blending to creating Grange — widely regarded as Australia's greatest wine — Penfolds has consistently influenced how premium Australian wine is made and recognised around the world. Grange has received perfect 100-point scores from leading international critics and Penfolds is among Australia's most awarded wineries. Today, the portfolio spans approachable everyday wines through to internationally sought-after collector bottles, all united by a philosophy of consistency, craftsmanship and exceptional ageing potential.
Why Buy Penfolds from Wine Sellers Direct?
Wine Sellers Direct carefully selects Penfolds wines that represent genuine quality and value across every tier of the range — from Koonunga Hill for everyday drinking through to Grange and Bin 707 for collectors and special occasions. Every bottle is sourced through trusted Australian supply channels, with careful attention to provenance, storage conditions and authenticity. Our range is curated for buyers who want access to one of Australia's most historically significant wineries with confidence in provenance, condition and pricing.
Explore the Penfolds range at Wine Sellers Direct and discover benchmark Australian wines — from everyday classics to Icon releases built for decades of cellaring.
Penfolds Wine FAQs
Is Penfolds a good Australian wine producer?
Yes. Penfolds is widely regarded as one of Australia's most historically significant wineries, with a 180-year history of producing wines of extraordinary quality, consistency and cellaring potential. Grange has received perfect 100-point scores from leading international critics and is recognised globally as one of the world's great collectible wines.
Where is Penfolds wine made?
Penfolds is headquartered at the historic Magill Estate in Adelaide, South Australia, drawing fruit from leading South Australian wine regions including the Barossa Valley, Coonawarra, McLaren Vale and Padthaway. Their multi-regional blending philosophy is central to the Penfolds house style.
What do Penfolds Bin numbers mean?
Penfolds Bin numbers are not quality rankings. They historically referred to the storage bins where wines matured at Magill Estate. Today they identify individual wines within the portfolio, each with its own distinct style and history.
Is Bin 389 called Baby Grange?
Yes. Bin 389 is commonly referred to as Baby Grange because it is matured in the same barrels that previously held Grange. It delivers exceptional complexity and structure at a fraction of the Icon price and is widely regarded as one of Australia's best value premium reds.
Which Penfolds wine is the best value?
Bin 389 is widely regarded as one of the best value wines in the Penfolds portfolio, offering exceptional complexity, ageing potential and the famous Cabernet Shiraz blend at a fraction of the price of Grange. Bin 28 is also excellent value for everyday drinking and gifting.
What is the difference between Grange and St Henri?
Both are flagship Penfolds Shiraz wines, but they represent opposite philosophies. Grange is matured in new American oak, producing a powerful, concentrated wine of extraordinary intensity. St Henri is matured in large old oak vats, producing a more elegant, terroir-driven Shiraz with greater finesse and restraint.
Does Penfolds wine age well?
Yes. Penfolds wines are renowned for their ageing ability. Grange and Bin 707 can develop for 30–50 years in ideal conditions. Even the Bin Series wines reward 5–15 years of cellaring.
Which Penfolds wines are best for gifting?
Bin 28 is an excellent gift under $60. Bin 389 suits premium gifting occasions. For milestone gifts, Grange and Bin 707 are the benchmark choices with strong recognition and collector credentials.
Is Penfolds Australian owned?
Penfolds is owned by Treasury Wine Estates, an Australian-listed company headquartered in Melbourne. The winery remains based at its historic Magill Estate in South Australia.
What food pairs best with Penfolds wines?
Penfolds Icon wines pair beautifully with wagyu beef, eye fillet and aged hard cheeses. The Bin Series suits roast beef, lamb and mushroom dishes. Koonunga Hill is excellent with steak, barbecue and pasta.
