Campari is one of the world’s most iconic aperitifs — a vibrant red, intensely aromatic, and distinctively bitter Italian liqueur created by Gaspare Campari in Novara in 1860, from a secret recipe that remains known only to the very few people in charge of its production to this day. Derived from the infusion of bitter herbs, aromatic plants, and fruit in alcohol and water, Campari has remained unchanged since its creation — a contemporary and charismatic classic that is as essential behind the bar as it is captivating in the glass.
Appearance
Vivid, luminous red — one of the most instantly recognisable colours in the world of spirits, and a symbol of Italian style and passion since 1860.
Aroma
Intense and captivating — bitter herbs, aromatic plants, and fruit weave together in a complex and deeply distinctive bouquet that is immediately and unmistakably Campari. The exact number of ingredients remains a closely guarded secret, with estimates ranging from 20 to 80 — only alcohol and water are confirmed.
Palate
Distinctive, bitter, and deeply satisfying — the hallmark bitter taste of Campari is balanced by the complexity of its secret botanical blend, delivering a drinking experience that is as versatile as it is unique. Clean, persistent, and endlessly intriguing.
Serving Suggestions
Exceptional with soda water and a slice of orange as a classic Italian aperitivo. Outstanding in a Campari Spritz with Prosecco and soda. And for the definitive Campari experience — the Negroni:
The Negroni
30ml Campari
30ml gin
30ml red vermouth
Orange slice to garnish
Pour all ingredients directly into a rocks glass filled with ice. Stir briefly and garnish with a slice of orange.
