Jack Daniel’s x McLaren F1 2023 Limited Edition Old No.7 is a piece of brand history — a collector’s bottle commemorating the partnership between two of the world’s most iconic brands and the pioneering founders behind them: Mr Jack Daniel himself and Bruce McLaren. Charcoal mellowed drop by drop in the Jack Daniel’s tradition, presented in the exclusive limited edition McLXJD2023 bottle design, available only in select markets worldwide. The first in a highly collectible series of exclusive releases — and a must-have for fans of both Jack Daniel’s and McLaren Formula 1.
Tasting Notes
Appearance
Rich amber with warm copper tones — the classic, unmistakable colour of Jack Daniel’s Tennessee Whiskey No.7, presented in the exclusive McLXJD2023 limited edition bottle that commemorates the partnership between Jack Daniel’s and the McLaren Formula 1 team.
Aroma
The familiar, beloved character of Jack Daniel’s Old No.7 — sweet vanilla and caramel lead with the distinctive charcoal-mellowed smoothness that has defined Tennessee Whiskey since Mr Jack Daniel first crafted it in Lynchburg. Subtle oak, toasted grain, and a whisper of banana round out the aromatic profile.
Palate
Smooth and approachable — the charcoal mellowing process, drop by drop through ten feet of sugar maple charcoal, delivers the characteristic smoothness and sweetness of Jack Daniel’s Old No.7. Vanilla, caramel, and light oak carry through on the palate with the gentle warmth and easy finish that has made this the world’s best-selling American whiskey.
Pairs With
Jack Daniel’s Old No.7 is supremely versatile — equally compelling neat, on the rocks, or as the base of a classic Jack & Coke or whiskey sour. Pairs beautifully with smoked meats, BBQ, dark chocolate, and aged cheddar. The ideal whiskey for sharing with fellow F1 fans on race day.
Who Should Drink This?
Jack Daniel’s x McLaren F1 2023 Limited Edition is for fans of both Jack Daniel’s and McLaren Formula 1 who want to own a piece of brand history — the first in a highly collectible series of exclusive releases commemorating the partnership between two of the world’s most iconic brands. It’s equally compelling as a collector’s display piece and as a genuinely enjoyable Tennessee Whiskey to share with friends on race day.
Why Is This Bottle Special?
This limited edition McLXJD2023 bottle commemorates the two pioneering founders behind each of these iconic brands — Mr Jack Daniel, who established his distillery in Lynchburg, Tennessee in 1866, and Bruce McLaren, who founded the McLaren racing team in 1963. The Jack Daniel’s x McLaren partnership brings together two brands built on the same values: innovation, craftsmanship, and an uncompromising pursuit of excellence. This is the first in a highly collectible series of exclusive releases — available only in select markets worldwide.
What Is Tennessee Whiskey?
Tennessee Whiskey is distinct from Bourbon by one critical step: the Lincoln County Process, in which the new spirit is charcoal mellowed drop by drop through ten feet of sugar maple charcoal before entering the barrel for maturation. This process — unique to Tennessee Whiskey — delivers the characteristic smoothness and subtle sweetness that defines Jack Daniel’s Old No.7 and sets it apart from all other American whiskeys. It is this process, unchanged since Mr Jack Daniel first developed it, that makes Jack Daniel’s the world’s best-selling American whiskey.
What’s Similar?
Fans of Jack Daniel’s x McLaren F1 Limited Edition may also enjoy the standard Jack Daniel’s Old No.7 for everyday enjoyment, or explore Jack Daniel’s Single Barrel Select for a step up in complexity and aged character. For fellow collectors, other limited edition Jack Daniel’s releases — including the annual holiday and commemorative bottles — are worth exploring.
