Wine Sellers Direct | Wine, Spirits & Beer

Wine Sellers Direct is a third-generation family-owned Australian wine merchant with roots dating back to 1975. Founded as Di Pietro Cellars in Diamond Creek, Victoria, the business has spent more than five decades building relationships with producers across Australia’s leading wine regions and the wider wine, spirits and beer world.

Why Wine Sellers Direct Matters

For more than 50 years, Wine Sellers Direct has focused on connecting customers with wines, spirits and beers that reflect quality, character and provenance. As an independent family business, we focus on producers, regions and products with a strong sense of place and a clear story to tell.

Today our range spans Australia’s most important wine regions, leading spirit producers and respected beer brands, from everyday favourites through to collectible and cellar-worthy releases.

What We Specialise In

  • Australian and international wine
  • Single malt whisky and premium spirits
  • Champagne and sparkling wine
  • Craft and imported beer
  • Collectible and cellaring wines
  • Producer, region and variety-led discovery

Whether you’re searching for a bottle for tonight, building a cellar, exploring a new region or discovering a producer for the first time, Wine Sellers Direct brings together products from across the wine, spirits and beer landscape in one place.

Explore By Producer, Region & Style

Browse our complete range of wines, spirits and beers, or explore by producer, region, grape variety, style and occasion to discover products matched to your interests.