Winery & Vintage Info
McGuigan Wines has responded to the global acceleration of moderation and abstination by expanding its portfolio to offer consumers greater choice across the wine category.
With an intensifying moderation mindset sweeping global markets AVL has responded through the launch of McGuigan Zero, a range of zero alcohol wines, namely the McGuigan Zero Shiraz Alcohol Free NV, that are now available across key markets including Australia, the United Kingdom, Ireland and New Zealand.
Commenting on the trend, Scott Burton, AVL Marketing Director said: ‘Consumers are certainly putting more thought into moderating the amount of alcohol they consume. McGuigan Zero gives those consumers who are abstaining or moderating, a known and trusted choice as they navigate the no alcohol category.’
‘It’s about consumer choice – we are focused on putting the consumer at the heart of our business – so the move into the zero alcohol category was a natural fit for the McGuigan brand. Less than a year since its launch, McGuigan Zero has become part of the consumers repertoire within the category, and we see zero alcohol as an important consumer offering as behaviour continues to change and evolve.’ Winery Notes
