Pimm’s No. 1 Cup is the quintessential British summer apéritif — a gin-based liqueur of quinine, herbal botanicals, caramelised orange, and delicate spices, first created in 1823 by James Pimm at his Oyster Bar in London and established as a brand in 1840. Rich amber in colour, with a complex blend of gin and botanicals that is as at home in the gin capital of the world as it ever was. Most commonly served as a ‘fruit cup’ — in large jugs with lemonade, ice, cucumber, mint, orange, strawberries, and apple — Pimm’s No. 1 Cup makes every occasion extra special and pairs wonderfully with warm, balmy evenings. The perfect drink for sharing.
Tasting Notes
Appearance
Rich, warm amber — the distinctive, inviting colour of Pimm’s No. 1 Cup, with the depth and warmth that come from infusing gin with herbal botanicals, caramelised orange, and delicate spices in the tradition established by James Pimm since 1823.
Aroma
Immediately familiar and inviting — gin leads with herbal complexity, with caramelised orange, quinine, and delicate spice adding warmth and depth. The distinctive aromatic signature of Pimm’s No. 1 Cup — a quintessential British summer in a glass.
Palate
Smooth, complex, and refreshingly distinctive — herbal botanicals, caramelised orange, and delicate spice carry through a palate of genuine depth and balance, with the gin base providing structure and the quinine adding a pleasantly bitter finish. Best enjoyed mixed with lemonade over ice for the classic Pimm’s experience.
Pairs With
Pimm’s No. 1 Cup pairs perfectly with warm summer occasions, garden parties, and long balmy evenings — serve in a large jug with lemonade, ice, cucumber, mint, orange, and strawberries for the classic Pimm’s No. 1 cocktail. Also exceptional with ginger ale for a spicier twist.
